In a world increasingly focused on sustainability, it has become the natural role of those with significant platforms to be frontrunners and role models. Specifically, artists—part of an industry with a substantial carbon footprint—are now reinventing themselves as advocates for sustainability. While many of them admittedly do it only for the PR benefits, there are a few lone wolves who have gone above and beyond, who seem to truly care about making a difference.

Firstly, Coldplay.

Coldplay’s “Music of the Spheres” world tour has sustainability at its core, guided by three key principles: reduce, reinvent, and restore. The band is committed to reducing their carbon footprint by 50% compared to their previous tour, embracing renewable energy sources like solar power and sustainable biofuels, and utilising electric vehicles wherever possible, along with employing similar technology used in these EVs to power their entire sets, charged by solar panels set up days in advance. They advocate a circular system by reusing and recycling materials, shown by their LED wristbands made from compostable materials and their stage constructed from reusable components. Coldplay also prioritises sustainable sourcing for merchandise, favouring natural fibres and recycled materials.

Beyond reducing their impact, Coldplay actively works to leave a positive environmental legacy. They are committed to drawing down more CO2 than their tour produces by planting one tree for every ticket sold and investing in various nature-based projects. These projects focus on reforestation, rewilding, and conservation efforts worldwide, supporting organisations such as One Tree Planted, The Ocean Cleanup, and ClientEarth. By integrating sustainable practices throughout their tour operations and actively supporting environmental initiatives, Coldplay demonstrates a deep commitment to environmental stewardship, inspiring fans and the music industry alike.

Next, Billie Eilish

Billie Eilish has demonstrated a strong commitment to environmental sustainability throughout her “Happier Than Ever, The World Tour,” partnering with organisations like REVERB and Support+Feed to implement a comprehensive sustainability program. Recognising that a significant portion of a tour’s carbon footprint originates from audience travel, the artist encourages fans to embrace eco-friendly transportation options like walking, biking, and public transport, partnering with Google Maps to provide fans with sustainable route options. She also promotes plant-based eating by partnering with venues to offer plant-based food options at concerts. Eilish further minimises the tour’s environmental impact by prioritising reusable water bottles, reducing single-use plastics in venues, and utilising recycled and organic materials for her merchandise.

Beyond these efforts, Billie Eilish utilises her platform to amplify awareness and action surrounding climate change. Each tour stop features an Eco-Action Village, where fans can connect with climate organisations, register to vote, and learn about sustainable practices. Her Changemaker program designates specific tickets to generate funds for a Climate Impact Fund, which supports organisations dedicated to climate justice and carbon reduction. In addition, her comprehensive sustainability program extends beyond simply minimising her tour’s environmental footprint; she actively encourages fan participation, supports organisations tackling climate change, and uses her platform to inspire meaningful action for a healthier planet.

However, it’s not all roses and daffodils

Given how popular sustainability has become in the last few years, any celebrity figure with a PR department worth their salt would be parading about their green ways. And so, practically all of them do. However, the difference between these figures and those that actually care about the environment is through actions. As the saying goes, actions speak louder than words.

Take Taylor Swift, for instance. While she often promotes a message of empowerment and has been involved in various philanthropic efforts, her carbon footprint tells a different story. Reports revealed that she topped the carbon footprint list for celebrity private jet usage, with her private jet frequently taking short flights that could easily have been covered by commercial travel. Eyebrow raising aside (an 8 minute flight, seriously?), this poses clear questions about how sincere her advocacy about the environment really is.

There are many such examples where someone may advocate for a cleaner world but then continue to contribute significantly to pollution. It’s essential for celebrities with platforms—those whom fans view as role models—to genuinely change their own ways and embody their messages. Instead of just saying, “Do as I say,” they must be able to stand on a stage and truly tell the masses “Do as I do.”

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